|Frequently Asked Questions - Impact on Revenue
|Isnít this just another way to give a discount?|
No, just the opposite. Instead of providing mass discounts to customers, you create an exciting shopping experience that is based on their interests and purchase behavior. The offers are targeted, relevant, and can be focused on high margin product categories to drive revenue to the bottom line.
How can this help my margins and profitability?
eMotivate can help in multiple ways: 1) it enables you to steer customer purchases to specific higher-margin products such as private label and exclusive brands, 2) enables vendor-specific targeted promotions that can be fully funded by vendors, 3) linking offers directly to customersí credit card, loyalty card, or mobile phone means that you can begin to reduce your printing and coupon distribution costs - less paper costs mean greater ROI of your promotions.
What kind of return has been seen with eMotivate?
Clients using eMotivate technology have experienced 12-16% revenue increases. Furthermore, IncentEdge has also experienced 20% + lifts in promotion response rates when relevant messages and offers have been used. With eMotivate, you can drive top and bottom line revenue for pennies on the dollar.
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